Offer Generator — Analytics Events

These events track how users interact with the Offer Generator (calculator) feature. They can be used to measure feature adoption, trial usage patterns, and which actions users take on their generated offers.

Events

1. offer_generator_opened

The user opens the Offer Generator page.

Property	Description
isTrial	Whether the user is currently on a free trial

Technical details:

• Fired from containers/Calculator/index.js on component mount via useEffect
• Uses the useAnalytics hook (client-side, Mixpanel)
• Handler: lib/analytics/client/analyticsMetrics/offerGeneratorMetrics.ts (collectOfferGeneratorOpenedMetrics)

2. offer_generated

The user runs a calculation and gets results.

Property	Description
calculationId	Unique ID of this calculation
vehicleCount	Number of vehicles returned in the results
isTrial	Whether the user is on a free trial
trialRemaining	How many trial calculations remain (null if not on trial)
trialLimit	Total trial calculation limit (null if not on trial)

Technical details:

• Fired from containers/Calculator/index.js after a successful calculation completes (inside the useCalculatorUpdater callback)
• Uses the useAnalytics hook (client-side, Mixpanel)
• Handler: lib/analytics/client/analyticsMetrics/offerGeneratorMetrics.ts (collectOfferGeneratedMetrics)

3. offer_action_clicked

The user takes an action on the generated offer results.

Property	Description
action	What the user did: pdf (download PDF), copy_results (copy to clipboard), copy_available (copy available vehicles), link (share link)
calculationId	Unique ID of the calculation
isTrial	Whether the user is on a free trial
savedOfferId	ID of the saved offer (only present for the link action)

Technical details:

• Fired from multiple components depending on the action:
  • pdf: containers/Calculator/DownloadPdfOffer.js
  • copy_results: containers/Calculator/CopyResults.js
  • copy_available: containers/Calculator/ResultVehicles.js
  • link: containers/Calculator/CopyResults.js
• Uses the useAnalytics hook (client-side, Mixpanel)
• Handler: lib/analytics/client/analyticsMetrics/offerGeneratorMetrics.ts (collectOfferActionClickedMetrics)

Example Queries (Mixpanel)

Feature adoption: How many users open the Offer Generator per day/week?

• Count offer_generator_opened, broken down by time

Trial usage: How quickly do trial users exhaust their free calculations?

• Filter offer_generated where isTrial = true, track trialRemaining over time per user

Most popular actions: What do users do with their offers?

• Count offer_action_clicked broken down by action

Engagement depth: How many calculations does a user run per session?

• Count offer_generated grouped by user, per session