Revenue Growth Strategy

Context

• Product: TopRent.app - B2B rental management SaaS
• Customers: 100-500, ARPU <€100/mo (~€10k-50k MRR)
• Team: 3-5 devs, can run 1-2 initiatives in parallel
• Churn: 10%, driven by platform stability + feature gaps
• Conversion: 50% demo-to-paid, half of drop-offs due to bugs

Current Challenges

Area	Problem
Stability	Bugs causing 25% of demo drop-offs + driving churn
Upsell	Not happening - customers unaware of higher tier value
EU Expansion	France, Spain, Germany slow - hard to reach via outbound
Referrals	Cash incentives don’t work for B2B - companies want partner collaboration
New Verticals	Driver rentals (95% ready), yacht (95% ready but needs 3 aggregator integrations)

Key Insight

Customers want seamless partner collaboration:

• Share vehicle availability (overflow business)
• Joint booking management
• White-label/reseller relationships
• Integrated billing

Basic partner features exist but have complex UX. Fixing this creates an organic growth loop: partners invite partners, who become customers.

Strategy

Phase 1: Fix the Leaky Bucket (Now)

Bug Blitz (4-6 weeks)

• Map critical demo paths
• Instrument error tracking on demo sessions
• Dedicated sprint(s) fixing demo-path bugs only
• Target: Demo-to-paid conversion 50% → 60%+

Upsell Triggers (2-3 weeks)

• In-app banner at 80% of vehicle/reservation limit
• Modal when user tries gated feature
• Email when SMS quota exceeded
• Monthly usage report highlighting upgrade benefits
• Target: 5-10% of active users upgrade within 90 days

Phase 2: Growth Engine (Quarter 2)

Partner Network UX (4-6 weeks)

Simplify existing partner features:

Current	Target
Complex invitation flow	Email/link invite, one-click accept
Cumbersome onboarding	Partner sees shared vehicles instantly
Confusing permissions	Simple presets (view, book, full partner)

Growth loop:

Customer invites partner → Partner sees value →
Partner wants own account → Partner invites their partners → Repeat

Monetization options:

• Free: View partner availability
• Paid: Book partner vehicles, integrated billing
• Commission on cross-partner transactions

Metrics:

• Partner invitations: 2x increase
• Invite acceptance: 60%+
• Partner → paid conversion: 20%+

Driver Rental Vertical (2-4 weeks)

• 95% product ready
• Find 3-5 beta customers to identify the 5% gap
• Separate landing page for positioning
• Outbound to driver rental/chauffeur companies
• Target: 10 paying customers within 6 months

Phase 3: Bigger Bets (Quarter 3+)

EU Expansion

Wait for partner network traction. New approach:

1. Map existing customers’ EU partner connections
2. Prioritize countries with existing network nodes
3. Localization (UI, payments, VAT)
4. Local SEO/content
5. Local sales hire only after warm leads exist

Yacht Vertical

• 95% product ready BUT 3 aggregator integrations are table stakes
• Go/no-go decision - cannot enter market without integrations
• Validate: ARPU potential, market size, integration effort
• Defer until Phase 1-2 show results

Success Metrics

Phase	Metric	Target
1	Demo conversion	50% → 60%+
1	Users upgrading	5-10% within 90 days
2	Partner invitations	2x current
2	Driver rental customers	10 in 6 months
3	EU customers via network	TBD after Phase 2

Open Questions

1. What’s the current partner invitation volume and acceptance rate? (baseline needed)
2. Which specific bugs are hitting demos most? (need error tracking data)
3. What features do higher tiers have that customers don’t know about?
4. Which existing customers have EU partners already?
5. Yacht aggregator integration effort - days, weeks, or months each?